Wedding Dresses and Evening Gowns at Scarlet Bridal Boutique

The Elegant Wedding Boutique without the Boutique Price!


Here at Scarlet Bridal Boutique, we have a beautiful and unique collection of wedding dresses and evening gowns in a variety of sizes, styles, and colors. We carry the most elegant brands of wedding dresses and gowns, and in addition, we carry a variety of “like-new” consignment wedding dresses and evening gowns that are unique, beautiful, and reasonably priced. Learn more about what we carry by checking out our Evening gowns, and our unique Consignment dresses. We look forward to helping you find the most perfect dress for your most perfect day!

We pride ourselves on being an elegant, unique bridal shop with a passion to meet the needs of brides and their bridesmaids in all shapes, sizes and style preferences. We are committed to finding you the perfect gown to meet your specific needs and have you glowing on your wedding day. We consider ourselves a unique bridal shop because of our gorgeous collection of wedding dresses not available anywhere else in Rochester. We also are the first bridal shop in Rochester to offer a consignment wedding dress and evening gown section, that includes one-of-a-kind, “like-new” wedding dresses and gowns that have either never been worn, or have been worn only once. Each consignment wedding dress has been professionally cleaned, is under 3 years old, and is completely free of stains, odors, tears, missing pieces, etc. Your new-to-you wedding dress will be more reasonably priced than buying new, and truly a unique dress for your unique and special day.

Whether you’re looking for an elegant and glamorous new wedding dress, or a one-of-a-kind consignment dress that you wont find anywhere else, we know you’ll find exactly what you’re looking for at Scarlet Bridal Boutique. The elegant wedding boutique without the boutique price! Stop into our bridal shop today – we look forward to making your day as beautiful as you are!


Visit Our Bridal Shop Today!

Scarlet Bridal Boutique
Village Gate
274 N. Goodman Street
Suite B135
Rochester, NY 14607
(585) 623-8634

Email us:

Hours: Tuesday – Friday 11:00am – 4:00pm
Saturday 11:00 am – 5:00 pm
(Closed Sunday & Monday)


What Our Customers are Saying!

“Scarlet Bridal Boutique made my wedding dreams come true! Not only did I find my perfect wedding dress just waiting for me there, but at such an amazing price that I now have a bigger budget for the rest of my wedding! This place is truly wonderful, from their detailed website to their genuinely kind and helpful attitude! Brides to be, please don’t think you have to spend a fortune to get the quality you deserve, let Scarlet bridal help you find the dress of your dreams at a price that will feel like a wish granted!”

Brie J.

“Absolutely love Scarlet Bridal Boutique! I found my wedding dress here. I highly recommend them. They took time to let me try on dresses and helped me find the perfect one. I have been in several times since and they’re always accommodating and it’s been a great experience I’ve had with them!”

Kelly K.

“Fantastic ladies with fantastic style! They are warm, welcoming, and consistently go above and beyond expectations. The dynamic duo makes you feel comfortable regardless of your shape, size or budget. In addition to bridal gowns, they also have an assortment of evening wear and accessories. You can tell that they truly love what they do!”

Jenna G.

“Refreshing , affordable, latest accessories for the bride and wedding party. Every day their stock keeps enlarging so always a surprise!”

Joyce V.

“I had the most amazing experience with Scarlet Bridal Boutique!!! From the moment I stepped in the door I felt important! My mother, sister, and I all commented on the fact that the owners truly care about each of their clients. I felt special, cared about, and best of all SOOOO elated! I found the dress of my dreams and I have this boutique to thank!!!! I have been recommending this boutique to all of my friends and family and will continue to do so! Thank you Scarlet Bridal Boutique!!!!!! You are the best!!!! David’s Bridal ain’t got nothing on you!!!!!!”

Kelly E.

“Sharon made the sometimes harrowing experience of finding and buying a perfect wedding dress so, so nice! Thank you for making this such a positive experience!  No rush, no pressure and a gorgeous selection for all shapes and sizes!  That, and you can’t beat the prices for brand NEW gowns, I was thinking these would be used-but they I believe are all new!  That was definitely a bonus.  Thank you, Sharon!!  I would highly recommend that brides-to-be check this out before or after you try the pricey boutiques!  You might just find the perfect gowns for hundreds less to boot.  Thank you again!!”

Rebecca S.

“Was the most amazing place I have ever been to for dresses. They spent so much time and care into finding my perfect dress for my wedding. They went above and beyond to find a veil and a tiara for me to try on. Took the time to let me try on as many dresses as I needed to. And was accommodating to my family during my time there. I want everyone to go here and give them a shot! You ladies were amazing I am impressed and so happy.”

Veronica B.

“The staff are amazing! They really go above and beyond to make the bride feel really special while trying on dresses and to give the complete feel of exactly how you would look on your wedding day. I can’t say enough good things. So glad we went there for my daughter’s dress. We were not disappointed.”

Debbie B.

“Prices are to die for, great prices for amazing dresses. Staff was amazing, helping me with anything that I needed and very knowledgeable. Reaching out and making sure my wedding day is complete. I had a wonderful experience here and recommend this boutique to everyone.”

Rebecca L.

“I arrived at Scarlet at promptly 11am. I was wearing the dress I will be wearing for my wedding by 12. The staff was AMAZING, attentive, kind, helpful and supportive. When I tried on the dress I loved they cried with me BECAUSE they were so HAPPY for me. I got my dress on sale and was beyond words surprised that I found my dress. Not only that but they made sure my Maid of Honor (who was with me) was as much a part of the shopping process. They even offered to have all my bridesmaids there on my wedding day to get ready. You can tell they care about your happiness and your wedding. They LOVE their jobs! PLEASE GO TO SCARLET!!”

Nicole G.

” I loved shopping at Scarlet Bridal and so happy that I was able to find my wedding dress at this boutique. The boutique is so clean and pretty inside and the staff is awesome to work with. They are very knowledgeable and helpful and I loved every minute of shopping for my dress here. I got compliments all day and night about my dress. It fit like it was made for me and the style fit my personality to a Tee. Thank you Scarlet Bridal for everything!!”


“I found my dream dress here!!!! I felt comfortable and loved the amount of options available to try on. I would highly recommend Scarlet Bridal to all brides. You will NOT be disappointed. Thank you for helping me pick out the most perfect dress for my special day!”


“I had such a great experience at Scarlet Bridal Boutique!! The ladies there were so helpful!! I did not feel rushed at all and was able to find the perfect dress for our big day!! So grateful that I stopped in here!!

Kathryn C.

“Scarlet Bridal was the perfect place for me to find my wedding dress. They had a beautiful selection of dresses. Every one of the staff were friendly and extremely helpful!”


“Beautiful selection of gowns and a very knowledgeable and friendly staff that was outstanding to work with! Can’t wait to purchase my dress from these ladies!”

Erin J.

“High quality gowns, best customer service, right prices, and a fancy looking store. This shop was the last one I went to with my maid of honor and thank goodness we kept the best for last! Two days I spent looking for a dress and we got one here. The girl who helped me was so great. Thank you!!”


“Sharon and Shannette are phenomenal! I was very nervous but they instantly made me feel comfortable and taken care of. After talking briefly with her on the phone and showing her some ideas, Sharon was able to select a number of perfect gowns…and some that I would have never even tried on but loved! She was very thorough and made sure that I got the full effect by adding sashes and different veils to each gown. I never felt rushed and also felt she was being honest with me regarding he fit of each style and whether it was flattering. The first two dresses I tried on were the two that I ended up
choosing between in the end. I found my perfect dress and can’t thank Sharon and Shannette enough for their care and expertise. It was so much more fun than in ever imagined it could be, and I just received a thank-you card in the mail!! These women are pros! Thank you!!”


“Can’t say enough great things about this bridal boutique and the women that work there! These women are so intuitive and will definitely help you find a dress that fits your style and body shape perfectly! They made wedding dress shopping such a fun experience, gave me jewelry to try on with the dresses, did my hair, and even started tearing up when I found the perfect dress! LOVE these ladies, I am SO grateful to them. I came into the store feeling frustrated and hopeless about finding a dress, and walked out feeling happy and beautiful! Definitely recommend this store to all future brides!”

April M.